Top digital marketing trends in 2020
It would be best if you were forward-thinking to succeed in digital marketing and marketing as a whole. Digital trends evolve every year, so marketers need to be aware of the changes and advancements.
These changes will help the digital marketer to adapt to emerging technologies to gain a competitive edge quickly. Additionally, it will help in developing new ways to generate leads, grow businesses, and improve the relationship with their existing customers. To help you stay ahead of the curve, the article highlights top digital marketing trends that are sure to be big over the next 12 months.
In the US, Over 25% of adults own a smart speaker like Google Home or Amazon Echo. Moreover, around 31% of the smartphone users use a voice-activated search like Siri, for at least one time a week. Based on this survey, it has been estimated that in 2020, approximately 50% of the searches will be voice searches, thereby, making voice search as one of the major digital marketing trends of 2020.
There are lots of things that, as a digital marketer, you can do to optimize your website for voice search. However, the most critical change includes the use of long-tail keywords like “how to make a stuffed pizza” instead of a short keyword like “stuffed pizza.”
Immersive Techs like VR and AR
In the past few years, Virtual Reality – VR and Augmented Reality – AR have exploded in popularity and are becoming one of the most prominent digital marketing trends.
Virtual Reality has already been used for a long time; however, it is predicted that AR will outpace VR in the next 12 months. IKEA has already incorporated the feature of Augmented Reality. They allow their customers to see what a piece of furniture will look like in their home before purchasing.
91% of buyers look for interactive content online. It has been predicted that in 2020, the trend of content marketing will be more focused on giving the people what they want. AR/VR, shoppable posts, 36—degree videos are a few examples of interactive content. Interactive content will be one of the biggest trends in 2020 as the type of content will be new, original, and unique, give visitors a reason to stay on the page.
60% of Instagram users discover new products on Instagram, and around 70% of the use of Pinterest for shopping. These platforms have made it easier for users to shop and merchants to sell products via social media.
In the past few years, Facebook, Pinterest, and Instagram have all the ways for e-commerce stores to create and develop shoppable posts while using native integration. This native integration makes it easier to tag and shop products directly in your posts. It has been predicted these shoppable posts will become a norm in 2020.
In 2019, consumers search for information, and shopping trends have been transformed by incorporating advanced segmentation, AI-powered personalization, and other new content types. Those mentioned above new technological advances have fantastic potential and will provide you maximum advantage only if you know how to use them effectively.
With so many other businesses, you need to compete against your industry, the faster you learn on how to use techniques like visual and voice search, influencer and personalization marketing, the more competitive your business will become.
From revisiting your current strategy to incorporating personalized and video marketing, and altering it to as per your audience is essential. Before implementing the techniques mentioned above, keep yourself informed of new advances as it will help to keep your business ahead of the game.
It would be best if you were forward-thinking to succeed in digital marketing and marketing as a whole.