Challenges Designers Face While Making Custom Logo Designs
It all starts with a great logo and an appealing brand design. Logo is the most crucial aspect of any brand – it represents the company, symbolizes their brand identity, and tells their story to the world. Designing a Logo requires powerful brainstorming, authenticity, and creativity. Without involving critical thinking, logo design is nothing more than an image and some letters.
When making a custom logo, designers need to focus on selecting colors, symbols, and fonts to capture the essence of the brand in one iconic design. A custom logo requires the designer to show abstract ideas creatively. Additionally, a designer needs to incorporate both years of experience and sound knowledge of theory and scrupulous application to design a stunning custom logo.
However, there are various challenges designers face when deciding on how to come up with a brand identity with spectacular custom logo designs. The article highlights all the difficulties and issues experienced by designers, followed by the best possible solutions that will help to address and fix all these challenges.
Common Logo Design Issues
Maintain Balance – when designing a logo, maintaining the balance of a logo design is one of the most common issues faced by designers. It simply means to keep the tone of the colors, size, and graphics equal on each side.
Within a logo, when design elements and letters are modified or drawn, it is tough and challenging for the designer to maintain the balance of these elements. Logo files are composed of many lines and points. Logo imperfections are not visible when the size of the logo is small; however, issues become more problematic and apparent when the logo is enlarged.
Inaccurate Colors – the other challenge faced by designers is the use of inaccurate colors, especially while building a corporate identity kit. Logo designers use an RGB color palette when making custom logo designs. The RGB color palette includes the colors that you may see on screen; however, in actual, the color of the logo design prints as per CMYK color palette. There are various ways to process colors, depending on their intended use.
Logo designers should have in-depth knowledge and understanding of how to use RGB, CMYK, and Spot colors. If the logo file does not have the right color code, you may not get the best results.In some instances, designers use the wrong effect on logo colors. Additionally, the color quality of the logo design also affects if you make the color more transparent instead of using a lighter color.
Working within Fast Turnarounds – As a logo designer, you need to stay updated related to modern designs and styles of the logo. Designing a logo according to the latest trends provides you with a competitive edge that helps you stay at the top of this design industry.
As said by Alliance GraphiqueInternationale, “Creativity and Innovation allow us to save time on certain things, and this can buy us more time to slow down on others – for example, for research, reflection, and investigation. Challenges create friction, and this often provokes creativity, so the biggest challenge could actually [elicit] even better work from the design and creative industries.”
Missing Font in Logo Design – another big challenge faced by designers is related to the ‘missing fonts’ in logo design. Brand identity design agencies take care of this aspect from the beginning and as a logo designer, it’s your job to pick a font that speaks the business. Designers use trending fonts as per logo style; however, when the original file is sent to the client, the missing font is substituted by another font available on the computer. The best practice is to expand the fonts you are using for your design. As a result, the font is converted into an object, and when the file is sent to the client, the design appears properly without being modified.
Another strategy is to “outline” the letters used in the logo so they become a piece of artwork instead of the letter that you can edit by typing. This way, the logo font will be transformed into an object, and it can no longer be used as a font.
Incorrect Logo File Format – The other main challenge faced by designers is related to sending the logo file in a correct format. In most cases, designers forget to send the vector file with .ai or .eps extension; instead, they send the raster logo with .jpg extension. .jpg file works best only if the resolution of the design is high enough, and there is no need to produce the logo on a transparent or color logo. However, sending vector logos with a correct format provides more options to the user, including saving the design to other file formats. A vector logo file can be easily reduced or enlarged infinitely without losing the quality of the design.
Creating a Design that is compatible with both Digital and Print Media – logo designers often find it difficult and challenging to design items in such a way that is compatible with both digital and print media. It requires in-depth knowledge and specialized skills on the part of the designers. The main issue arises with the appearance of a color scheme in a design. In most of the cases, colors appear entirely different from what the designers had expected them to be in print.
Choosing the right brand identity elements is a crucial part for both, logo design and its supportive print and digital designs. Designers are trying hard to confront the challenges to bring both the media together while considering their limitations. Logo design that appears to be indifferent colors in web and print media can easily confuse the client's audience. It is the responsibility of the designer to consider the specific marketing strategy of the client when creating designs that fit perfectly with the design scheme.
Size Matters – the other main challenge faced by designers is related to the size of the logo. As a designer, you should ensure that the logo looks good and be legible at all sizes. A logo loses its effectiveness if it scatters when scaled down for small promotional items, letterheads, and envelopes. The logo has to look perfect when used for larger formats, including electronic formals, billboards, posters, etc.
How to Overcome these Challenges?
If you are a designer who knows the art of providing spot-on brand identity design services, you’ll conquer the design game effortlessly. Logo designing is a creative process that requires you to be in a specific frame of mind, feeling focused and inspired in the zone that will help you deliver your best work. Follow these mentioned techniques to overcome the challenges of designing custom logos –
Visualize how it Works?
Imagine yourself interacting with the final design and try to answer the questions like how does it work and what is the usefulness of the design. To ensure the best results, designers produce a mockup (initial) version that mimics how these interactions will work to improve the effectiveness of the overall concept of the logo design. This way, you can get a better idea of what style and colors will work best to create an aesthetically pleasing and stunning logo.
Design Multiple Solutions
Designing multiple solutions to a single problem will help designers to make a creative logo that will attract the attention of the audience at first glance. The best strategy is to think of the number of projects you have designed previously and try to integrate all those early and hybrid concepts and make it a new one. Every project of logo design provides you with an opportunity to try a multitude of things. This flexibility and evolution is a key trait of most design professionals.
Search, Search, and Search!
Conducting both user-research and marketing research will help you explore all the aspects of the target audience, studying their psychological patterns and choices, the impact of the data carrier, and color on their experience and emotions. This way, you can easily decide on how to select a style, color palette, type, shape, and position of the logo. All you need is to ensure that directions of the logo design get fixed and refined at the first interaction.
Providing clients with the creative logo design mixed with best brand identity services shall be your goal. Also, providing the correct file format (.ai, .eps, .jpg. png, and .pdf) is an integral part of this creative process. Make sure that all the lines and objects of the logo design are equally balanced from the sides, the accurate color palette is used, and fonts are properly outlined and converted into an object. The next step is to create a full-color, 1-color, and 2-color logo, including a black-and-white version for both digital and print media.
The shapes, colors, fonts, and image that make up your logo needs to work together to help people understand what your brand is and what products and services you offer. Additionally, do not forget to label the files and place them into adequately named folders. This practice will make it easier for you to find the right logo. Apart from the challenges mentioned above, there are other familiar logo design issues to watch out for, and it requires years of experience and skills to predict and prevent them all.As a logo designer, your main aim is to start evaluating and analyzing different concepts of logo designs, as it will help you get the best results that you are looking after. Also, you can easily create your body of work, develop your design sense, and build your style. Being a designer, you need to embrace the techniques and strategies listed above to create a perfect logo.