5 Best Tips for Logo Designing
Designing a logo can be intimidating. There is a lot to decide from conducting competitive research to selecting shapes, colors, and fonts. A logo is a visual representation incorporating everything that the company embodies. As a logo designer, you need to make a stunning logo that stands out visually and presents your brand and helps in the engaging audience. The article highlights five best tips that will help you make great logos.
1. Prioritize simplicity
The principal role of a logo design is to identify, and simplicity is its means. Effectiveness of a logo design depends on timelessness, memorability, visibility, distinctiveness, and universality. Some of the best smart businesses are those that have a simple solution to solve a problem, and this philosophy is executed through branding. Simple logos are good as they are more adaptable.
The main aim of the logo is to be versatile, timeless, and recognizable. In contrast, a complex logo is more challenging to remember, making it less likely for the person to identify and recognize when they see it a second time.
2. Avoid an intricate design
A Logo should be versatile, scalable, and easy to discern from far away. At times, the client asks for logos with a lot of detailed design. The major challenge that arises when we have to scale it up and down. It would help if you created a simplified, and alternate version for smaller applications.
Additionally, be careful when including excessive detail in logo design as it needs to be distinct and clear when it is viewed from a distance and is scaled down. Moreover, I also consider the orientation and size of the logo in various applications. For instance, a narrow vertical logo that looks perfect on business cards, letterhead, and signage can be difficult and challenging to incorporate into the header of a website without even shrinking it down to fit the height of the content block.
3. Choose a logo that is too trendy to be timeless
You need to create a modern and fresh logo design; however, following a trend that is likely to be obsolete in the next few years is not the way to go. Trends in font and style change continuously, so your logo needs to be timeless. Use the simple and minimalistic design for a logo that leaves an impression for a more extended period.
4. Do not ignore the mood, readability, and personality of a typeface
For a non-designer, it might seem like all the fonts are the same. However, in reality, the nuances in the shape of the word that we read affect our feelings and perception towards what we are reading.
Some typefaces are designed for making a bold impact while others grab your attention, lend elegance, and sophistication. When creating a logo, it is crucial to choose a font that conveys the personality of your brand and complements the logo icon as opposed to competing or clashing with it.
5. Do not use the same logo file across multiple applications without even making specific adjustments
For different applications, different file formats are required. The logo that you have used on the business cards are of not the same file that you have uploaded to your company’s Facebook page. It is vital to specify you are using the logo for what purpose and where so that it would be easier for the designer to deliver a package of files that have aspect ratios you may require.
Additionally, do not try to resize the logo on your own unless you use the appropriate software like Adobe Illustrator. A warped and distorted logo is the quickest way to make your brand look unprofessional.